Climate crucible: Forging Pakistan’s sustainable future
RANKED among the countries most vulnerable to the adverse effects of a changing climate, Pakistan’s journey towards sustainable development is directly linked to its ability…
Communication That Builds Perception Not Just Visibility
Know Your Audience Shape the Conversation
Led by storyteller and strategist Haroon Shuaib, Rohtas Communications shapes narratives that guide understanding and influence where it matters. Rohtas is more than a PR advisory firm; it is a practice built on the belief that meaningful communication starts with human connection. We choose thoughtful clarity over loud amplification and purpose over trends. Because when you know your audience, communication becomes connection.
Our recent and current partners and clients.
Ideas Are Easy. Influence Is Designed.
At Rohtas, we combine analytical clarity with creative instinct.
Guided by the principle of Know Your Audience (KYA), our work spans corporate communication, narrative setting, and human-centric storytelling.
It’s not what you say; it’s how people remember it.
Who We Are
Your Partner in Giving Purpose a Voice and Stories Direction
At Rohtas Communications & Events, we unite strategy, storytelling, and cultural insight to shape communication that matters.
Our work is collaborative and grounded in clarity. We help organizations connect their message to the audiences, communities, and stakeholders that truly influence outcomes.
Communication is intentional here. It is built on insight, shaped through stories, and refined through trusted creative and development ecosystems. Our role is to align messaging with purpose so every campaign, narrative, or idea drives understanding, connection, and meaningful action.
To become Pakistan’s leading strategic communications practice, built on clarity, credibility, and creative purpose.
To design communication that builds trust and drives lasting impact.
Our ambition is to help organizations shape how they are understood, while building messages that guide decisions, spark dialogue, and strengthen trust.
- Make communication human again
- Build stories that endure
- Empower people and institutions through narrative clarity
What We Offer
Strategic Solutions to Shape Perception and Drive Impact
Communicate with Clarity, Consistency, and Confidence
Strategic Communications & PR Advisory
Positioning brands, leaders, and ideas for visibility that builds credibility.
Development & Behaviour Change Communication
Designing campaigns that inspire social awareness, civic responsibility, and lasting behavioral impact.
Cultural & Impact Storytelling
Where data meets emotion. Documenting human stories through film, photo, and narrative.
Communications Training & Capacity Building
Equipping organizations and individuals to communicate with confidence, clarity, and cultural nuance.
Media Relations & Reputation Strategy
Navigating visibility, perception, and trust across today’s fast-evolving media landscape.
Latest at Rohtas
From strategic advisory and media capacity-building to partnerships that shape public discourse, this space highlights our most recent work in action.
Building Capacity Where It Matters: Responsible Journalism in the Age of AI
Rohtas Communications administered a senior-level journalism workshop in Islamabad, supported by Coca-Cola Pakistan and delivered by the East-West Center. Led by Steven Youngblood, Journalism Program Coordinator at the East-West Center, the session convened 25 leading print and digital journalists from across Pakistan to strengthen ethical reporting, journalist safety, accountability, and professional judgment in an era shaped by artificial intelligence, misinformation, and increasingly complex media realities.
Blogs & Article
Articles That Inspire Action & Innovation
Feed(/)me: Scrolling as Seeing, Feeling, Becoming
A group exhibition at HAAM Gallery witnessed artists interpreting the theme feed through nuanced visual language, expanding its meaning through their works. There’s something deliciously self-aware about…
Farhana Azim and Floral Art Society of Pakistan: Letting Flowers Speak
In a country where flowers play an unspoken role in both joy and sorrow, Farhana Azim has spent decades giving them a voice. A founding…